The three-day line-up of the Africa Magic Viewers’ Choice Awards (AMVCAs) formally flagged off on Thursday with a memorable opening gala and cultural night. Premium malt drink and proud headline sponsor of this year’s awards, Amstel Malta, definitely took things up a notch, spotlighting the best of Africa’s cultural heritage and ingenuity at the event, which held at the Balmoral Convention Centre, Victoria Island, Lagos.