Following a rigorous pitch process, Insight Publicis and The Hook have been selected as advertising agencies, while Algorithm Media will handle media strategy, planning, and buying, as well as digital marketing. The appointments take effect on July 1, 2024.
According to a statement signed by Femi Adeniran, Director, Corporate Communications and CSR, the new partnerships are expected to bring fresh perspectives and innovative ideas to Airtel Nigeria's brand communications. The agencies will work closely with Airtel's internal teams to develop and implement effective marketing strategies that align with the company's goals and objectives.
Insight Publicis and The Hook, both renowned advertising agencies, will be responsible for creating and executing campaigns that showcase Airtel Nigeria's products and services. Algorithm Media, on the other hand, will focus on media strategy, planning, and buying, as well as digital marketing, to ensure that Airtel's messages reach the target audience effectively.
While MediaTrak Limited will continue to serve as Airtel Nigeria's media monitoring agency, providing valuable insights and analytics to measure the impact of the brand's communications.
The appointments are a testament to Airtel Nigeria's commitment to innovation and excellence in brand communications. With the combined expertise of these agencies, Airtel Nigeria is poised to take its marketing efforts to the next level and further consolidate its position as a leading telecommunications company in Nigeria.
